However, Jobs' fierce unwillingness to compromise on product quality in order to meet shipping deadlines stands in direct opposition to the idea that present management is simply using the first-generation Apple Watch to establish a beachhead in this soon-to-be-booming industry.
#Steve jobs 2015 watch full#
However, I still have a few thoughts that bear consideration.įor starters, it's certainly possible Apple's C-suite knows full well the smartwatch is the next big thing in consumer tech, and that the second edition of the Apple Watch that is probably already in the design phase will usher in the truly game-changing features we've come to expect whenever Apple enters a new device category.
What does this say about Apple? Absent the actual device, any kind of firm takeaway should be taken with the appropriate grain of salt. However, the first iteration of the Apple Watch is likely to largely lack this kind of compelling functionality, and that's partly why I find it so concerning about the Apple of the future. It's easy to envision that, following additional hardware innovation, that smartwatches could drastically improve the health care industry by monitoring and relaying key health data in real time. This argument is by no means new, but I, at least at this point, don't see the Apple Watch as being "far better" than your smartphone at many of its core functionalities, and certainly not to the extent of justifying its minimum $350 price tag.įor the record, I'm extremely bullish on smartwatches in the years ahead. Take a look a listen at around 6 minutes and 39 seconds. In my attempts to substantiate this opinion, I kept recalling the rationale Steve Jobs himself laid out for the iPad when he introduced it in 2010. Perhaps it's unfair to expect the same industry-redefining greatness from the Apple Watch as we saw from Jobs' numerous game changers, but the early reviews of Apple's forthcoming device have struck me as being of the decidedly good-but-not-great flavor. Would Steve Jobs have launched the Apple Watch?ĭid Apple's magic pass with Jobs? Potentially melodramatic heading aside, there's real cause for concern about what the Apple Watch says regarding the company's future in its broadest sense.Īlthough it has successfully launched several successful iterations of Jobs-era products since his death, the Apple Watch will be the first device developed largely by the company's current brain trust. In reflecting on Apple's upcoming smartwatch, a question recently occurred to me whose answer probably speaks volumes about the current and future state of affairs at Apple. Probably unsurprisingly, the Apple Watch stands as my most talked-about device to come to market this year. With the beginning of the new year, I've spent a lot of time thinking about the major storylines for all things tech in 2015. As far as legacies go, the late Apple ( NASDAQ:AAPL) CEO Steve Jobs arguably casts as lengthy a shadow over the company he helped create as exists in the business world today.
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